Description

For Business Marketing - Focus assists businesses monitor and maintain the most effective and profitable means of marketing. The Focus base product addresses the following 4 keys areas of marketing:

• Advertising, eg: directories, magazines and newspapers, radio and TV...
• Direct, eg: mailouts, phone calls, introductory emails and letters...
• Network, eg: joining and making the most of business networking groups..
• Leverage, eg: newsletters, email offers, courtesy calls, surveys...

Customisation is available to enhance the product's suitability for your specific marketing requirements.

Benefits

For Business Marketing - Focus keeps your marketing campaigns organised and on track - ensuring you are focused on what you need to say to your clients and not on the administrative management of the marketing process.

Features

Components within For Business Marketing - Focus include:

• Prospects and Clients
• Marketing Sources / Campaigns - Network Events, Prospect Campaigns, Leverage Campaigns, Ads & Directories
• Marketing Packs
• Action Lists
• Reminders
• Login Facility

Once a list of clients has been selected against a marketing campaign For Business Marketing - Focus provides facilities to assist with:

• Email Newsletters - standard emails can be managed, and electronic newsletter distribution can be automated.
• Mail Merge - mail merge lists can be created and linked to template documents for printing and mailing.
• Phone Call Lists - phone call lists can be generated allowing you to manage phone calls to prospects and existing clients.

For Business Marketing - Focus may be able to be customised so that it can:

• Be linked to an existing business management package such as For Business Management - Workflow Essentials.
• Be linked to a web based newsletter engine as possibly provided for within a Content Management System web site.
• Provide extended CRM capabilities including client file notes, appointment scheduling, and todo lists.

System Requirements

• Pentium PC or better (with mouse)
• 256mb RAM or better (depending on your version of Microsoft® Access)
• Super VGA Monitor running at 800x600 resolution and 16 colours or more
• 20mb or more free hard drive space (not including the space required for Microsoft® Office or Microsoft® Access)
• Microsoft® Windows 98 or later
• Microsoft® Access 2000 or later currently (a standalone version of this product can be purchased separately)

Screenshot

Product Brochure

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